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Business Manager – Wound Care

Department
Sales
Hours
37.50 / week
Closing Date
27/02/2026
Back to careers How to apply

Job Purpose

Driving commercial excellence across the Rocialle Wound Care business to achieve the annual sales budget year on year. Lead effective commercial processes through continuous improvement via coaching and sales technique implementation.

Accountable for leading, defining and implementing the commercial strategy for Rocialle woundcare.  Preparing and implementing impactful annual sales plans to deliver against strategic business targets.

Key Responsibilities

  • Commercial & Strategic Leadership:

    • Own and deliver the national wound care business plan, aligned to Rocialle’s strategy.
    • Drive profitable revenue growth, margin improvement, and portfolio penetration.
    • Identify new market opportunities, product gaps, and partnership opportunities.
    • Lead pricing strategy, tender support, and value-based propositions.

     

    Sales Enablement & Account Development:

    • Opportunity pipeline development in line with 3x the annual revenue budget
    • Support and coach Territory Managers on wound care opportunities, deal strategy, formulary inclusion and clinical selling.
    • Personally manage key strategic accounts, frameworks, and complex tenders.
    • Develop Trust-level and ICB-level account strategies across acute, community, and ICS structures.

     

    Clinical & Stakeholder Engagement:

    • Build credibility with the Key Decision Making Units, including Tissue Viability Nurses, Clinical Leads, Procurement, and Senior Decision-Makers.
    • Support clinical evaluations, pathway reviews, and product conversions.
    • Represent Rocialle at conferences, study days, and customer events.

     

    Portfolio & Market Development

    • Lead wound care product launches, range rationalisation, and lifecycle planning.
    • Translate clinical and health-economic evidence into compelling value propositions.
    • Monitor competitor activity, market trends, and NHS policy changes.

     

    Cross-Functional Leadership:

    • Work closely with Marketing on campaigns, messaging, and education programmes.
    • Partner with Operations and Supply Chain to ensure service excellence.
    • Provide regular commercial insights, forecasts, and performance updates to senior leadership.

     

 

Education / Experience

Person Specification    
Requirements Essential Desirable
Skills/Knowledge
  • Excellent Sales Leadership skills

 

  • In-depth knowledge of effective sales techniques and methodologies including account management

 

  • Excellent negotiating skills

 

  • Outstanding written and verbal communication skills

 

  • Ability to motivate people with a coaching style that builds effective teams and manages performance positively

 

  • Ability to persuade and influence people at all levels and develop good working relationships

 

  • Track record of achieving sales and leading innovative problem solving in a team that meets evolving new business challenges

 

  • Ability to persuade and influence people at all levels and develop good working relationships that promote team working in a high performing sales team
  • Talent development mind set with a track record of developing a diverse pipeline of successful sales individuals

 

  • A strategic thinker with good business acumen and the ability to think from the customers’ perspective
  • Acute Care insight and market experience
Experience
  • Minimum of 5 years’ experience in a commercial management role (Business Manager, National Acc Manager) within Wound Care.

 

  • Demonstrable success in a senior sales role, managing team and individual performance to target

 

  • Strong track record selling into the NHS, including tenders, frameworks, and complex stakeholder environments

 

  • Experience across acute, community, or specialist wound care settings Evidenced ability to drive growth through value-based and clinically led selling

 

  • Evidenced ability to drive growth through value-based and clinically led selling
  

 
Education

Qualifications

Training
  • Bachelor’s degree or equivalent commercial/clinical experience

 

  • Full current driving licence
  • MBA or Masters Degree in appropriate subject

How to apply

To be considered for this role, please submit your CV to our Human Resources Department via email ([email protected]) by the closing date listed.

Please note that the above statements outline the principle functions of the role and this is not an exhaustive list. The role holder may be asked to perform other tasks and duties commensurate with their skills and experience.